Originally published on 7 May 2014 on www.boldface.com.au:
Since last year, I’ve been copywriting for NTT Communications (NTT ICT), an information, communication and technology company expanding its operations in Australia (in its entirety, the company, headquartered in Japan, is one of the world’s largest companies of its type).
I love my work with NTT ICT. The people I work with there are lovely to work with: friendly and professional. I get to work in an area that I’m not familiar with (I know a lot more about Cloud services than I did before!), and I get to make my client’s words better.
As a copywriter, I don’t necessarily need to be an expert in my client’s field. Accessible and clear writing makes sure that a broad audience can understand and engage with it. While technical or specialised language is sometimes necessary, a good copywriter and editor will still be able to make sure that the messages are clear, the grammar is correct and the text is free of mistakes.
This general brochure that I worked on with NTT ICT takes copy that I wrote for their website combined with materials they supplied, all edited up and checked over and proofread.
And then, I think it might just be the nicest looking brochure I’ve ever worked on! Check it out by clicking here: NTT Brochure. The reduced-size PDF has deleted words from the cover and slightly altered the colour scheme. Simply ‘view’ it as a PDF in your browser or download it to see its full glory. It’s BEE-you-tiful.