Gelatomassi has always been my favourite ice cream store in Sydney. I’m biased in that it was located on the street where I worked, so various treats to myself meant that I tried a number of flavours, and… well, it always felt like a treat and occasion whether after work or meeting friends in Newtown.
I was never sure why it never got more notice. Gelatissimo, not far away, managed to do the presentation in a way that was more clichéd, and managed to open a ton of stores at the same time. Gelato Messina, well, that’s in a different category of popularity and buzz. I am amazed at a number of their flavours, and their special cakes and desserts, and occasionally, I find 
their experimental concoctions irresistable yet sometimes too sweet.
I mean, who’s not going to want to try Malcolm’s Malted Milk with Malted White Chocolate Gelato with Peanut, Banana and Chocolate Cream Cheese Pie (I wanted to try it, but didn’t).
But I’ve always found Gelatomassi’s gelato creamy, not too sweet, with interesting flavours that were always fantastic. Peanut butter was a favourite, but I never had a flavour I didn’t like.
It’s been ages since I’ve been in Newtown regularly, so after No Lycra, No Lights dancing (Thursday nights, very popular), I stopped in and had a macadamia and rhubarb scoop. As good as I remember. Yum. The very friendly owner who I always enjoyed being greeted by wasn’t there, and it did have a nice steady stream of traffic, so perhaps they didn’t have the aim of being a successful chain, just doing what they’re doing, from one location: serving up great ice cream.
And hey, when Australia’s Favourite Gelato is right next to Sydney’s Finest Adult Store, it’s obviously an embarrassment of riches.
