I got invited to the launch of the fifth Milky Lane in Coogee Beach the other day. It was fun. After succcessful branches in Bondi, Parramatta, Cronulla and the Gold Coast, this tells me they’ve got that formula down pretty well, and I would expect it to be a roaring success.
It specialises in American food: burgers, milkshakes, mac and cheese balls, that sort of stuff. Which is easily available at other chain restaurants in Sydney. So what makes the difference is a heavy emphasis on cocktails, served in various shades of sweet, including a Reese’s Peanut Butter Martini which wasn’t being served at the opening, but I would love to try.
Apparently, the chain has attracted celebrities like Ed Sheeran and Post Malone. Started by four boys from Bondi. the philosophy is on FUN and REBELLIOUSNESS. So, with loud music, a graffiti wall mural and a very large bar, and a half a block from Arden Street, what could go wrong?
My pal and I enjoyed free drinks and snacks, and people watching: the invited instagrammers couldn’t stop taking photos of themselves (that selfie pout!) And then, the bartender put on a show with fire. No kidding.
Push Play Media did a banging job of organising the launch. Loved the row of crazy cars balanced on an angle outside the restaurant for the night.